1. Data Protection at a Glance

General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data refers to any data that can personally identify you. Detailed information on data protection can be found in our privacy policy listed below this text.

Data Collection on This Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find the contact details in the “Information about the Responsible Party” section of this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, when you provide it to us. This may be, for example, data that you enter into a contact form. Other data is automatically collected by our IT systems when you visit the website, either automatically or after your consent. This primarily includes technical data (e.g., internet browser, operating system, or the time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right to obtain, free of charge, information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Additionally, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have the right to file a complaint with the relevant supervisory authority. For further questions on the topic of data protection, you can contact us at any time.

Analytics Tools and Third-Party Tools

When visiting this website, your browsing behavior may be statistically evaluated. This is primarily done with what are known as analysis programs. Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting

This website is hosted externally. The personal data collected on this website is stored on the servers of the hosting provider(s). This can include, in particular, IP addresses, contact requests, meta and communication data, contract data, contact details, names, website accesses, and other data generated through a website. External hosting is carried out for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of providing our online offering in a secure, fast, and efficient manner through a professional provider (Art. 6(1)(f) GDPR). If consent has been requested, processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TDDG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by TDDG. Consent can be revoked at any time. Our hosting provider(s) will process your data only to the extent necessary to fulfill their service obligations and follow our instructions regarding this data. We use the following hosting provider: HOSTINGER INTERNATIONAL LIMITED VAT ID: CY10301365E LEI Code: 301365 Company Address: 61 Lordou Vironos Street, Lumiel Building, 4th floor, CYP-6023 Larnaca, Cyprus Email Address: hostinger@hostinger.com

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the legal data protection regulations and this privacy policy. When you use this website, various personal data is collected. Personal data refers to data that can personally identify you. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We would like to point out that data transmission over the internet (e.g., communication via email) can have security gaps. Complete protection of data from third-party access is not possible.

Information about the Responsible Party

The responsible party for data processing on this website is: Arity51 GmbH Mühlenstraße 8A 14167 Berlin Phone: +49 30 200043559 Email: hello@arity51.com The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Duration

Unless a more specific storage period is mentioned in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special data categories according to Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), processing is additionally based on § 25(1) TDDG. Consent can be revoked at any time. If your data is necessary for contract fulfillment or pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. We also process your data if it is required to fulfill a legal obligation, based on Art. 6(1)(c) GDPR. Data processing may also be carried out based on our legitimate interest according to Art. 6(1)(f) GDPR. The relevant legal basis in each individual case is explained in the following sections of this privacy policy.

Recipients of Personal Data

In the course of our business activities, we collaborate with various external parties. In some cases, it may be necessary to transfer personal data to these external parties. We only share personal data with external parties if it is necessary for contract fulfillment, if we are legally obligated to do so (e.g., transfer of data to tax authorities), if we have a legitimate interest according to Art. 6(1)(f) GDPR, or if another legal basis allows the data transfer. When using processors, we only transfer personal data of our customers based on a valid processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent that you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR THE PROCESSING CAN BE FOUND IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING SERVES TO ASSERT, EXERCISE, OR DEFEND LEGAL CLAIMS (OBJECTION UNDER ART. 21(1) GDPR). IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING (OBJECTION UNDER ART. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.

Right to Access, Rectification, and Deletion

Within the framework of the applicable legal provisions, you have the right at any time to receive information about your stored personal data, its origin and recipients, and the purpose of data processing, and, if applicable, the right to rectification or deletion of this data. For this purpose, as well as for further questions on the subject of personal data, you can contact us at any time.

Right to Restrict Processing

You have the right to request the restriction of the processing of your personal data. You can contact us at any time for this purpose. The right to restrict processing applies in the following cases:

  • If you dispute the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
  • If the processing of your personal data was/is unlawful, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data, but you need it to exercise, defend, or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.
  • If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance must be struck between your interests and ours. As long as it has not been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, these data – apart from being stored – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line. If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

4. Data Collection on This Website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets that do not cause any harm to your device. They can either be temporarily stored for the duration of a session (session cookies) or permanently stored on your device (permanent cookies). Session cookies are automatically deleted after your visit. Permanent cookies remain on your device until you delete them or they are automatically removed by your web browser. Cookies can be either first-party cookies (set by us) or third-party cookies (set by external companies). Third-party cookies allow for the integration of certain services provided by external companies on websites (e.g., cookies for processing payment services). Cookies have different functions. Many cookies are technically necessary, as some website functions would not work without them (e.g., shopping cart functions or video displays). Other cookies are used to analyze user behavior or for advertising purposes. Cookies required for electronic communication, to provide certain functionalities you have requested (e.g., shopping cart), or to optimize the website (e.g., audience measurement cookies) are stored based on Art. 6(1)(f) GDPR, unless a different legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent for cookies and similar recognition technologies is requested, the processing will occur exclusively on the basis of this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent can be revoked at any time. You can configure your browser to notify you when cookies are set, allow cookies only in specific cases, or generally exclude the acceptance of cookies and enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website. Details about the cookies and services used on this website can be found in this Privacy Policy.

Server Log Files

The provider of these pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

  • Browser type and version
  • Operating system used
  • Referrer URL
  • Hostname of the accessing computer
  • Time of the server request
  • IP address

This data is not merged with other data sources. The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact data you provided, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not share this data without your consent. The processing of this data is based on Art. 6(1)(b) GDPR, provided that your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time. The data you entered in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been fully processed). Mandatory legal provisions, especially retention periods, remain unaffected.

Inquiry via Email, Telephone, or Fax

If you contact us via email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry) will be stored and processed for the purpose of handling your request. We do not share this data without your consent. The processing of this data is based on Art. 6(1)(b) GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time. The data you send us via contact inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions, especially legal retention periods, remain unaffected.

5. Plugins and Tools

Google Maps

This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to integrate map material into our website. To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence over this data transfer. When Google Maps is activated, Google may use Google Fonts for a consistent display of fonts. When you load Google Maps, your browser downloads the necessary web fonts into its cache to display text and fonts correctly. The use of Google Maps is in the interest of an appealing presentation of our online offerings and easy accessibility to the locations mentioned on our website. This constitutes a legitimate interest under Art. 6(1)(f) GDPR. If consent is requested, processing will be based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, as far as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/. More information on how Google handles user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=en. The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards when processing data in the USA. Every company certified under the DPF commits to adhering to these standards. Further information can be found at the following link: https://www.dataprivacyframework.gov/participant/5780.

OpenStreetMap

We use the map service OpenStreetMap (OSM). We integrate the map material from OpenStreetMap on the server of the OpenStreetMap Foundation, St John’s Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. The UK is considered a third country with an adequate level of data protection. This means the UK has a data protection level comparable to that of the European Union. When using OpenStreetMap maps, a connection is made to the servers of the OpenStreetMap Foundation. Among other things, your IP address and other information about your behavior on this website may be transmitted to the OSMF. OpenStreetMap may store cookies in your browser or use similar recognition technologies. The use of OpenStreetMap is in the interest of an appealing presentation of our online offerings and easy accessibility to the locations mentioned on our website. This constitutes a legitimate interest under Art. 6(1)(f) GDPR. If consent is requested, processing will be based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, as far as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Google Analytics 4

If you have given your consent, Google Analytics 4 is used on this website, a web analytics service provided by Google LLC. The responsible entity for users in the EU, EEA, and Switzerland is Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Type and Purpose of Processing

Google Analytics uses cookies that enable the analysis of your usage of our website. The information collected through these cookies is usually transmitted to a Google server in the USA and stored there. In Google Analytics 4, IP anonymization is enabled by default. As a result, your IP address is shortened by Google within member states of the European Union or other contracting states of the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. According to Google, the IP address transmitted by your browser in the context of Google Analytics will not be merged with other Google data. During your visit to the website, your user behavior is recorded in the form of “events.” These events may include:

  • Page views
  • First visit to the website
  • Session start
  • Pages visited
  • Your “click path” and interaction with the website
  • Scrolls (whenever a user scrolls to the page’s end, i.e., 90% down)
  • Clicks on external links
  • Internal searches
  • Interaction with videos
  • File downloads
  • Seen/clicked advertisements
  • Language settings

Additionally, the following is recorded:

  • Your approximate location (region)
  • Date and time of visit
  • Your IP address (in shortened form)
  • Technical information about your browser and devices (e.g., language settings, screen resolution)
  • Your internet provider
  • The referrer URL (the website or advertisement you came from)

Purpose of Processing

On behalf of the operator of this website, Google will use this information to evaluate your pseudonymous use of the website and to compile reports on website activity. The reports provided by Google Analytics serve to analyze the performance of our website.

Recipients

The recipients of the data are/can be:

  • Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (as a processor according to Art. 28 GDPR)
  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA
  • Alphabet Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA

Transfer to Third Countries

On July 10, 2023, the European Commission adopted its adequacy decision for the USA. Google LLC is certified under the EU-US Privacy Framework. Since Google’s servers are distributed worldwide and transfer to third countries (such as Singapore) cannot be completely ruled out, we have also concluded EU Standard Contractual Clauses with the provider.

Storage Duration

The data we send, and that is linked to cookies, will be automatically deleted after 2 years. The maximum lifetime of Google Analytics cookies is 2 years. Data whose retention period has been reached is automatically deleted once a month.

Legal Basis

The legal basis for this data processing is your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TTDSG.

Revocation

You can revoke your consent at any time with effect for the future by accessing the cookie settings and changing your preferences there. The legality of processing based on consent until the point of revocation remains unaffected. You can also prevent the storage of cookies by adjusting your browser software settings accordingly. If you configure your browser to reject all cookies, this may limit the functionality of this and other websites. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and prevent Google from processing this data by either a. not consenting to the cookie or b. downloading and installing the browser add-on to deactivate Google Analytics here. Further information on the terms of use of Google Analytics and data protection at Google can be found at: https://marketingplatform.google.com/about/analytics/terms/de/ and https://policies.google.com/?hl=en.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.